The Science Behind The Product –
Exploring The Frontier Of New Possibilities
When we launched our quest to develop ideal wellness products, we set our sights on the future. Whatever we offered the world would have to break new ground, as well as meet the following requirements:
- Embody cutting-edge science and the latest nutritional research
- Enable people to reach their wellness goals and feel great every day
- Be affordable and convenient enough for busy lifestyles
To our amazement, we discovered that the solutions we sought were much closer than we imagined. In fact, they were inside our own bodies!
The Secret Of Wellness Is Not In A Pill,
Super-Fruit, Or Berry…It Is Already Inside You!
What initially opened our eyes was an emerging new science called Nutrigenomics. At the heart of Nutrigenomics is a simple concept: nutrition influences gene expression. This relationship holds tremendous power to impact wellness, health, and the aging process. When properly expressed, certain genes are coded to naturally produce optimal levels of high-powered primary antioxidants and detox enzymes.
By activating the natural production of very powerful primary antioxidants within the body, our genes do a much more thorough job of promoting wellness than the secondary antioxidants supplied by supplements and so-called super-fruits. The amounts of necessary nutrients absorbed from both supplements and super-fruits are severely limited.
Genetically produced primary antioxidants and detox enzymes have the ability to counteract destructive molecules known as free radicals. These molecules significantly damage our DNA and bodies in a variety of ways. What’s important is that antioxidants can be activated at the very source of aging, sickness, and inflammation — inside our cells.
Harnessing The Power Within
Intrigued, we focused exclusively on the role and function of primary antioxidant and detox enzymes — those made by our own bodies. Of these, Superoxide Dismutase (SOD) is the most potent. This critical enzyme and its two vital companions, Catalase and Glutathione Peroxidase (GPx), form our primary defenses, reducing free radicals into harmless elements.
Life Extension — “Superoxide Dismutase Boosting the Body’s Primary Antioxidant Defense” by Dale Kiefer
John Hopkins — “Super” Enzyme Protects Against Dangers of Oxygen
News Medical — Antioxidant Enzyme Systems
Epigenetics: High Speed Communication For Cells
Epigenetics, the science of how genes express and communicate to influence cell function, enriches our understanding of the dynamic processes taking place at the cellular level. Through this cutting-edge field, researchers are discovering the very foundations of how and why changes affecting health and aging occur within our cells.
New York Times — Study Finds How Genes That Cause Illness Work
Zeroing In On The Problem
Global research has revealed and confirmed one common link to all degenerative ailments — chronic inflammation. The location of inflammation within our bodies determines the specific condition. For example, when it occurs in the lungs, the result is most often bronchitis or asthma, when in the joints, arthritis. The problem worsens considerably when toxins caused by oxidative stress besiege and overwhelm our cells.
When properly functioning, our bodies are already coded to produce potent primary antioxidants that can inhibit destructive free radicals at the source of the inﬂammation, within our cells. However, environmental toxins, aging, poor lifestyle and diet choices, diminish our cells’ ability to produce its own primary antioxidants. The exciting news is that these protectors already exist at the source of inflammation — inside our cells. Our key focus is harnessing the power of cutting-edge science to facilitate the production of primary antioxidants within our cells.
Products On The Edge of Tomorrow
Our team began to see how this interconnection between Nutrigenomics, SOD, and Epigenetics could be incorporated into innovative wellness products that literally switch on the body’s own natural defenses — antioxidants. Once activated, antioxidants have the power to cleanse our systems of toxin-causing free radicals, thereby minimizing the effects of inflammation. It is this forward-looking vision that ultimately led to our flagship product — Calibr8.